Its Market day at the largest market in Europe and you are at the main market square in Krakow,Poland .
Thousands upon thousands of people jostling each other ,hundreds of vendors selling their wares.
There is noise,excitement and a kaleidoscope of colors,smells and sounds to set your senses ablaze.
You are excited ,everyone is excited you all know you will get great things today….
Would you believe it if I told you there is a larger,wider market than the Krakow one …..and that you are on it and you should be paying attention to it…
The virtual market is right here,if you are a business and you are on social media you have access to the largest market in the world.
Imagine a market where buyers come and find no vendors,there is no order,there are no rules to follow ,it is a free for all,anything goes.
Such a market will surely flop because market places are governed by certain rules and conditions.
For any business on social media that hoping to use social media as an additional sales channel then they need to pay attention to the times buyers are most curious,eager and willing to buy.
I have spent the last two years studying people behaviors online using my blogs and various social media accounts as case studies and what i have found is truly interesting
Those days are Wednesday,Thursday and Friday.
Why these particular days…?
On Mondays most people on social media will be very bogged down by work and Monday blues with little or no time to be paying attention to sales and promotions on social media.
By Tuesday,work has eased down a bit but it is too early in the week to be buying or selling anything yet.
On Wednesdays work ahs eased and it is time to catch up with whats happening with friends while also plan for the week ahead.
Thursday the week is about to end,everyone is excited and shopping frenzy is at a high.
Friday…thank God for the weekend that sniffing around the corner,its time to buy buy buy.
Over the weekends sales are not so high as people are catching up with family and friends sand have little time to be logged on to social sites.
And yes there are peak periods on these three days,any time between 9 am and 3.30 pm is great.
The secret is out,change the days and times with which you seek to promote or sell your product or service and see sales soar.