THE BOOK EVERY AFRICAN BUSINESS LEADER SHOULD BE READING

The past year saw me read a business book that i could not bear to put down.

I read it into the wee hours of the night.

Here it is….

Good to Great... By Jim Collins
Good to Great… By Jim Collins

It is an absolutely fascinating book that takes you through a research project by Jim Collins and team on some of the greatest companies in American history and what it took for them to be great.

The first chapter of the book is titled “Good is the enemy of great”

Further on along the book you get to learn why  who you hire and not how much you pay them determines the trajectory .

Why do i think every business leader should read this?

Most of us have heard about Kimberly Clark,Wells Fargo,Cisco systems and Walt Disney.

What made these companies great over time?

Read the book and find out.

I am definite Steve Jobs applied the same principles and insights  highlighted in this book to make Apple the great company it is today.

Let me finish off with an excerpt from the book..

“Enduring great companies don’t exist merely to deliver returns to shareholders.Indeed,in a truly great company,profits and cash flow become like blood and water to a healthy body:They are absolutely essential for life ,but they are not the very point of life.”