Social Media image


What is social media and why is every business worth its name is on social media.

The Miriam Webster definition is the best i could find and if i may paraphrase it is defined as electronic communication through which users create online communities to share information,content,send personal messages and exchange

But are the business already on social media  playing by the rules or do they see social media as another sales channel for a healthy bottom line?

The best use of social media for business would be to use it to create a   clear channel of communication between the business and its clients or customer.

Using it in this way would ensure  businesses are not slaves of social media but are able  to reap the benefits social  media brings by creating mutually beneficial relationships for both the business and its customers.

On this post i point out three social media rules which if every business follows then they will definitely

1.DO  remember your  business or brand values when choosing  a social media channels .This is because you want one that is in line with your business or brand values.Different channels have different benefits and not all of them will meet your objectives.By choosing channels that will fulfill a brands values social media becomes a fun,exciting way through which business can use to reach out to their customers.

2.DO keep in mind where your target audience congregates.Where is your targeted audience for your business?are they on twitter, Facebook,Tumblr,Pinterest,YouTube..where are they/This will help you see clear results of any social media campaign you carry out.There should be a back and forth exchange between the business and its existing or potential clients/customers.Again if i may repeat choosing the RIGHT channels will help business see the results of their campaign because they will be focusing on the RIGHT social media tools .

3.DO remember to listen.Listen to your clients or customers,whether it is through the comments they leave on your page or blog,the content they find great,the ideas they give,their disappointments or their raving reviews .Listening to them will help your business in more ways than one.Do not clog your businesses social media sites with offers,sales promotions,campaigns,get to know what visitors to your site like,heck go even as far as asking them what they would like to see more of.

By keeping these three things in mind business will be sure to see the immediate results of any efforts they put into their social media accounts.As a parting shot ,while social media has revolutionized the way we do business let us remember professionalism is also as important in the virtual world.Keep all communication on social media civil and polite just like you would in real life.


Published by Santina

Founder of African Lifestyle Brand -Maridadi,I have interests in Technology, Society &Culture,Lifestyle and I am working on taking African brands to the global stage,looking to working with individuals and companies that know acknowledge Africa's potential and the amazing individuals that call it home!

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