A new kind of scramble very different from the one that took place in the 18th century is taking place in Africa.

It is the scramble for business on the continent.

Africa is experiencing one of the highest growths of its time which is very different from what is happening in the rest of the world .

And evidence of this is being seen with the number of investors and donors willing to fund projects on the continent.

IOn Kenya for example the CEO of General Electric Jeff Immelt paid us a visit,where had a kind of talk shop with the Kenyan prime minister Raila Odinga and a group of university students.


China however has been wooing Kenya for a longer time and their footprints can be seen on the ultra modern Thika Road superhighway and a lot of other ongoing road projects around the country.

The US and other governments are now waking up to the fact that rather than preach democracy while watch China hog up all the projects on the continent,they are going to join the fray by marketing the opportunities available in Africa to their companies back home.

Ultimately this is going to be a battle royale for who ends up with the most contracts  because Africa is just brimming with opportunity.

With a growing middle class,increased democracy and a population eager to catch up with the rest of the world in terms of their love for consumer items,the only way for any company whether indigenous or foreign to grow is up.


Interesting times ahead is all i can say…..

Published by Santina

Founder of African Lifestyle Brand -Maridadi,I have interests in Technology, Society &Culture,Lifestyle and I am working on taking African brands to the global stage,looking to working with individuals and companies that know acknowledge Africa's potential and the amazing individuals that call it home!

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