There was once a businessman who was sitting by the beach in a small Brazilian village.
As he sat, he saw a Brazilian fisherman rowing a small boat towards the shore having caught quite few big fish.
The businessman was impressed and asked the fisherman, “How long does it take you to catch so many fish?”
The fisherman replied, “Oh, just a short while.”
“Then why don’t you stay longer at sea and catch even more?” The businessman was astonished.
“This is enough to feed my whole family,” the fisherman said.
The businessman then asked, “So, what do you do for the rest of the day?”
The fisherman replied, “Well, I usually wake up early in the morning, go out to sea and catch a few fish, then go back and play with my kids. In the afternoon, I take a nap with my wife, and evening comes, I join my buddies in the village for a drink — we play guitar, sing and dance throughout the night.”

The businessman offered a suggestion to the fisherman.
“I am a PhD in business management. I could help you to become a more successful person. From now on, you should spend more time at sea and try to catch as many fish as possible. When you have saved enough money, you could buy a bigger boat and catch even more fish. Soon you will be able to afford to buy more boats, set up your own company, your own production plant for canned food and distribution network. By then, you will have moved out of this village and to Sao Paulo, where you can set up HQ to manage your other branches.”

The fisherman continues, “And after that?”
The businessman laughs heartily, “After that, you can live like a king in your own house, and when the time is right, you can go public and float your shares in the Stock Exchange, and you will be rich.”
The fisherman asks, “And after that?”
The businessman says, “After that, you can finally retire, you can move to a house by the fishing village, wake up early in the morning, catch a few fish, then return home to play with kids, have a nice afternoon nap with your wife, and when evening comes, you can join your buddies for a drink, play the guitar, sing and dance throughout the night!”
The fisherman was puzzled, “Isn’t that what I am doing now?”


There are many reasons i love reading Paulo Coelho,and not becuase for me his finest work was not the Alchemist but “By the River Piedra  I sat down and wept.

It is also becuase he is a rich store of short stores from many cultures that brng some home truths with them like the baove story.

Have you ever asked yourself why the mental health industry is worth billions in the US?

It is because everyone there thrives on stress,;iving life on the fast lane seems to be the operative in this country.You cannot thrive or grow unless you are stressed.

After talking to a friend who told me she is entitled to 15 days of annual leave in a year, I now understand why shrinks,alcohol and drug addiction and other lifestyle related conditions and diseases are very prevalent in the United States.

It even made me understand why Americans are serial entrepreneurs.

Americans or at least those who are employed work the hardest in very high pressure environments.

It is why going on holiday is such a big deal.

In a 2007 report by the Center for Economic and Policy Research it was found that the US was the only developed country that did not gaurantee it workers paid holidays or leave.

Starting a business is a way for them to get out of the rat race that is formal employment  and have some down time.

For those who don’t run businesses then well there are pills,shrinks,alcohol,drugs or mega churches to help you deal with stress.

Kenyans dream,live and yearn to live like Americans, we have our TV screens,50 bob dvd’s and foreign magazines holding up the US as the standard unit of measuring success .

But the success comes with a price, are we willing to pay it?

Published by Santina

Founder of African Lifestyle Brand -Maridadi,I have interests in Technology, Society &Culture,Lifestyle and I am working on taking African brands to the global stage,looking to working with individuals and companies that know acknowledge Africa's potential and the amazing individuals that call it home!

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