DOMESTIC TOURISM MARKET IN KENYA

July of this year marked my one year anniversary since i started marketing my domestic tourism business.

A lot of it has been trial and error since i didn’t have much of a grasp of the industry except what I had read and seen from the media.

So excited was I ,having grown up with a dad  who had been to almost every game reserve,resort,national park you name it as a film producer,he would bring back home photos of wildlife and I can still remember I kept a brochure of the Ark under my bed vowing i would go there some day..

Now years later,the brochure is lost,I haven’t been to the Ark but i want more Kenyans to visit this beautiful country we call home.

If you haven’t ever heard of this song,you need to listen to it, because it makes you feel like rushing to a tour operators and booking a holiday to Malindi,Lamu,Maasai Mara anywhere in this beautiful country.Seeing ever nook and cranny of my country is certainly on my bucket list and i wish it is on every one’s list too.

That said you have to wonder why the government does not spend as much money marketing our beautiful country to its own residents.Kenya has a growing middle class with money to spend and we are sitting on millions in terms of revenue if we could tap into this niche market.

There was a domestic tourism board that had been set up under the Ministry of Tourism but you never hear anything from them.

A lot of us Kenyans are guilty of never having travelled to see our country as it is ,most of us have seen Malindi town from the comfort of our couches in our living rooms when some news item from them catches the eye of a news editor.

Yet Malindi is an hour away by flight.

There are so many great places to visit in this country some just a drive away it is possible for one to spend their whole lives discovering the gems that lie just in our backyards.

From the little church built by Italian prisoner of war along the Mai Mahiu road,to the castle that was built for love by Lord Egerton in Ngata ,Nakuru,to the house where Jomo Kenyatta was put under house arrest in Kapenguria,the places to visit are inexhaustible.

Not to mention the archaeological sites scattered all along the Rift Valley…we have so much to celebrate.

It s time we started selling the concept of family holidays,safaris to Kenyans,it should not just be a preserve of foreigners that they should enjoy what this country has to offer.

We should celebrate our diversities and this will only be possible if we are able to venture outside our “gates”.

Hopefully the yet to be formed county governments will take into consideration the domestic tourism as a niche market to expand their revenue base.

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