NAKURU:Reaching for the Stars

I have watched Nakuru town grow from the dusty little town it was seven years ago,where shops closed by 7.30 pm to the bustling town it is right now,labelled among the fastest growing town in Africa.Then people hardly ever came to Nakuru except if it was to watch the Nakuru sevens tournaments or visit the Lake national Park.Nakuru to me is home,having fallen in love with this little town more than a decade ago it has become like a little sibling that i have watched grow from infancy and it is bursting with potential.

As things stand right now everyone wants a slice of this little town that sits smack in the middle of the Rift Valley tourism circuit.Banks have already made their presence felt and Kenyatta Avenue the main street is literally overflowing with these financial institutions.High rise buildings are present whichever way we look with their gleaming glassy fronts and security guards in their spanking brand new uniforms can be seen at nearly all entrances to these new edifices making up part of the emerging Nakuru skyline.

It also seems that Kenyan corporates and the non governmental organisations have also got tired of holding workshops and conferences in the capital city and are now trooping to Nakuru where the towns hotel’s are working overtime to accommodate the sudden influx of conference attendants trooping to the town.A report of the sudden increase in conference tourism can be read here.

With all these happening in the town we need to ask ourselves how the local leaders and Nakuru residents are readying themselves for what is easily going to be one of the busiest counties in the country.Too often we have heard of the rising cases of insecurity with everything from muggings,to hijackings to murders taking place.For Nakuru to cash in on the goodwill it is receiving from investors,the local administration and security network needs to spruce up the image of the town and beef up security.

For investors security is like breathing air,businesses  only flourish in safe havens.It does no good for businesses to be worrying about getting robbed or the increasing cost of ensuring their investments are secure when they are doing business.It is hoped the security apparatus in the county are watching things keenly and putting measures in place to ensure security is beefed up.

The hotel industry in the town also needs to spruce up their establishments for the growing number of local and foreign tourists who are coming to savour what the town has to offer.We also have to see the towns officials also have to come up with incentives that will attract more investors interested in the growing populace who call Nkauru home and investors who are finding what the town has to offer very attractive.Only in this way will Nakuru reap from all the goodwill it is generating from the people who have seen its potential for growth and have invested in it.

I  wish I had  the job of marketing this now bustling metropolis ,the peole charged with this are not yet doing enough for this little gem of the Rift Valley.We seem to have forgotten  our administrative units are now counties and we need to market them as much as we can so that we see the benefits of the much touted devolution.

Published by Santina

Founder of African Lifestyle Brand -Maridadi,I have interests in Technology, Society &Culture,Lifestyle and I am working on taking African brands to the global stage,looking to working with individuals and companies that know acknowledge Africa's potential and the amazing individuals that call it home!

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